The edition 2018 of imm Cologne new focal points are digitalization, bathrooms and Smart homes

imm Cologne, the largest temporary furnishing store will again herald a glorious year for furniture in 2018, because the amount of exhibition space that has already been booked has exceeded all of the Cologne trade fair organisers´ expectations. Compared with the same period of the previous year (2016), imm Cologne have recorded double-digit growth overall, and that with respect to numbers of exhibitors and the amount of area reserved, thus presenting once again excellent figures.

In total, the Cologne-based organisers expect over 1,200 exhibitors, over 70% of whom will be travelling from every corner of the globe. Exhibitors at imm cologne expect to attract new markets, because the audience is also increasingly international. In Cologne, buyers from Germany, Europe and overseas are presented with an unparalleled variety of international companies from all interiors product categories and price brackets. With Pure Architects, the further development of LivingInteriors, imm Cologne are staging various product worlds for installation on the floor, the walls and on the ceiling in many facets. In this way, the German Exhibition supplement its core assortment of furniture with three sub-sections and create an innovatively staged spatial experience for architects, designers, planners, interior decorators and end consumers. The two themes of bathrooms and smart homes will be major focal points in this segment in 2018. Another area of focus will be on lighting, a lamp today is much more than just a source of light. But the brand experience at imm Cologne will in this new edition also increasingly involve digital figures. Digital route guidance and digital visitor information complete the “Customer Journey”.

By offering a maximum product variety through clear segmentation, imm cologne’s trade visitors, will enjoy an even greater choice and variety of products and suppliers from the international interiors sector. In Koelnmesse’s 11 halls, visitors cannot only find out about the latest interior design trends and global product innovations, but also effect purchases easily. There is no other trade fair platform in the world where business can be conducted more effectively or efficiently in the interior design sector. The logical range segmentation at imm cologne also provides optimum orientation at the trade fair: from Pure, Prime and Comfort to the price-sensitive segments Smart and Global Lifestyles to the Sleep segment, all aspects of home-living are represented in Cologne. The accompanying events and programmes of talks also offer attractive added value.